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GDSI golf shops are designed to yield the highest sales per round while keeping expenditures
as low as possible. To ensure that our merchandise and displays have a new and enticing appearance,
our inventory turn rate is a minimum of three times annually.
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GDSI's merchandising philosophy is simple...merchandising is marketing the right merchandise,
in the right place, at the right time, for the right price.
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Our goal is to utilize this philosophy at each of our golf shops. In order to achieve this,
there are three basic phases that take place. GDSI's team will assist
your facility every step of the way.
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| Phase I |
- Preliminary plans, layouts, and design selections are submitted for review.
- Recommendations for golf shop space allocations and lighting are provided.
- Structural recommendations are given by the architect in regards to traffic flow.
- Recommendations for interior furnishings are provided according to budget.
- Progress is monitored.
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| Phase II |
- Recommended vendors and product selection are provided.
- Merchandise plans for the opening and ongoing operation are provided
- GDSI's National Account Program is set up to ensure the best price possible
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| Phase III |
- Inventory level, stock turnover, and sales per round are monitored.
- Ongoing education about the latest and newest fashion / golf apparel is provided.
- Existing displays are reviewed or new displays are designed and customized.
- Promotional programs and profitable pricing is established.
- All golf shop staff are trained in sales and merchandising techniques.
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Continual training and consulting is provided regarding inventory mix and volume, buying for
maximum profits, effective displays, vendor closeouts and promotions, retail techniques, continual
merchandising rotation, training for positive motivation, maintaining a high quality image at all
times, and creating an atmosphere conducive to buying.
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