GDSI's in-house marketing department provides each facility with a critical path "plan of action"
detailing what needs to be accomplished and when. This plan of action is part of the total marketing
plan, which also includes advertising and public relations.
The GDSI marketing team works with each facility to identify marketing objectives and utilizes the
marketing plan and critical path to accomplish these objectives.
Project Name, Logo Design and Slogan
Promotional Materials including Print Advertisements, Brochures, Rate Cards, Scorecards, Yardage Books, etc.
Signage: On-site and Off-site including Billboards and Tee Post Signs
News Conferences, Media Kits, Newsletters
Special Event Planning
Member Activities and Promotions
Tournament Organization
Retail, Food & Beverage, and Promotional Point-Of-Sale
GDSI's marketing department has an extensive library of memorabilia photography and video tapes